Bringing Blockchain and AI technologies to the video content realm is a positive disruption as it alters the way that video content consumers, industries, or businesses operate. With this positive disruption, the two technologies sweep away the old systems and habits, replacing them with attributes that are recognizably superior.

The reason why startups are thriving despite having limited resources is because they aim at technology disruption by coming up with entirely new ways of getting things done. Their predecessors find it hard to keep up with these up-and-coming organizations because they (the predecessors) tend to focus on what they do best and pursue incremental improvements rather than revolutionary changes.

Blockchain technology is one such revolutionary technology that most established companies overlooked but startups picked it as their go-to innovation driver.

How Disruptive is Blockchain?

Blockchain is a revolutionary technology standing at the heart of the shift from centralized server-based internet systems to a cryptographic transparent network.

As a disruptive technology, Blockchain supersedes the older centralized processes, products, and habits. It has disrupted the finance sector, supply chain operations, is revamping healthcare, and is on track to shift us from Web2.0 to Web3.0, among others. Startups such as AIWORK were the early adopters of Blockchain technology and contrary to the skepticism of established companies, were able to attest to the tech’s superior attributes.

The past decade might have been Blockchain’s most disruptive period as trends came up year after year, providing an opening for the tech to target overlooked customer segments and gain an industry presence. You cannot expect established technologies to adapt that quickly to new threats as they lack the flexibility to do so.

Blockchain technology is disrupting these sectors:

• Money transfers. The tech completely refurbished cross-border transactions.
• Financial exchanges. Decentralized exchanges allow for greater control and security over user funds.
• Lending. Through this technology, smart contracts can serve as a base for executing collateralized loans.
• Video content. Blockchain helps to maintain ownership of the video to its rightful owner and records their information for streamlined payments and royalties. Users can also secure their video content ownership via tokenizing their content on their chosen platform.
• Insurance. Better, secure, and transparent records for insurance claims, helping to avoid duplicate or fraudulent claims.
• Real estate. Eases the need to deal with a ton of paperwork and it presents a more secure and accessible means of verifying and transferring ownership.
• Securing personal information. Keeping your data on Blockchain’s public ledger is more secure than the current systems that are more susceptible to hacks.
• Healthcare.
• Logistics and supply chain tracking.
• Secure Internet of Things networks.
• Data Storage.

The Role of Artificial Intelligence in this Positive Disruption

Artificial Intelligence (AI) is a vital enabler for disruptive innovation that helps come up with game changing products and services able to serve low-end or unserved consumers and migrate to the mainstream market.

There is no doubt that AI is the driving force behind the simplest yet most convenient innovations we are currently witnessing such as coming up with a consumer-tailored index for video content. AI will always be disruptive because it is always learning; therefore, AI will work towards sustaining its innovative edge to satisfy customer needs by learning from the feedback it gets from the consumers and improve on product performance.

A combination of AI and Blockchain results in a never-seen-before technological evolution that is transforming the global economy. One project that is spearheading this merger in the video content scene is AIWORK, a blockchain network that facilitates a marketplace of crowdsourced AI Human Experts to help create, verify and validate AI data sets that make AI smarter.

AIWORK’s Video Content Ecosystem

The solution to what ails the video content realm, according to AIWORK, is a decentralized, open-source blockchain protocol and ecosystem being built on a consensus network of Artificial Intelligence (AI) computing resources and a community of human experts, working together to generate normalized and enhanced metadata for video content. The organization is working towards decentralizing and democratizing online video. Using specialized AI algorithms deployed on AI nodes, the company’s e CPU and GPU resources can be used to scan media files, generate the enhanced metadata including time-coded tags, classification, categories, transcripts and translations, and an index of the video objects.

A key feature of AIWORK’s video ecosystem is the generation of a trademark content safety index known as a ContentGraph. The platform will use AI to define a confidence score for each of several content safety attributes, such as: nudity, adult, offensive language, hate speech, violence, guns, alcohol, illegal drugs, religion etc. ContentGraph enables programmatic matching of content and context, for optimal search results.

Coupled with ContentGraph, the video ecosystem will consist of AI software that will visually detect video metadata in terms of faces and objects and their associated time code. The artificial intelligence will analyze the videos at frame level and produce a rich set of metadata with very precise time-code which will be extremely useful when it comes to searching by scene. This means that platform users can search a specific instant in a video they want to rewatch by entering keywords like ‘Celebrity Name (s) – Object,’ for example in Forrest Gump you can search ‘Tom Hanks and Gary Sinise with rifles.’

Blockchain-based Products and Services to Shape the Future of Tech

Let’s encourage the proliferation of Blockchain technology in uncharted waters such as the video content arena where Blockchain’s paradigm shift is poised to have a severe positive effect on content creators, advertisers, and platform owners.

Blockchain is slowly shaping the future of tech, especially when merged with AI where it goes beyond a simple system for securely transferring and storing cryptocurrency to working in a plethora of applications from healthcare to insurance. With everyone’s support, the adoption of blockchain and the technology and products it supports, will continue to impact business operations positively as observed with the AIWORK project.

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